Watch Out Ladies!

Third Wave Masculinity Is Coming and It’s Going to Rock Your World


I felt like an arsonist at a firefighters convention.


Every Man Ministries, Kenny LuckTwo hundred women were seated in front of me. I did not know any of their stories. I did not know one of their names. I did not have any insight into their relationships with men. I could only assume that there was plenty of painful chapters connected to a man, some man, or multiples of men whose character or conduct has impacted them negatively. When you are a “men’s expert” and you are talking to women knowing this makes every discussion an uphill battle from the start. The topic? Gender wars, the failure of “traditional” masculinity, the lies of “reactive” femininity, and the emerging “Third Wave” of men and women blazing a new trail of respect, honor, partnership, family, and impact that will be changing the world. I am shaking inside. Never fails. But I know what’s coming and they don’t.

Fast forward two hours. It’s over. We (my audience and me) are victorious.

Men Are Like Icebergs: You Only See The Tip


Inner Obsessions, Fantasies, and Thoughts Tell Our Real Stories


Our shock and surprise when a person we thought we knew gets caught doing something we thought they would never do is the first indicator we are prone to measure the wrong things.  I have stopped counting the number of men perceived as leaders, role models, and mentors who get served up in the news cycle as sexually untrustworthy, deviant, undisciplined, or a Kenny Luck, Every Man Ministriesmixture of all three.  The curse of the public figure is that he has a swarm of media hyenas salivating over a good public image going morally and sexually south.  Think Tiger. Think Weiner. Think Petraeus.  Think Clinton.  Think post humus Kennedy.  All of them had a thought life racing around on the inside while their public personas, popularity, and the paparazzi swirled around their outsides.  The dots outlining their “good-bad splits” were never connected and no one was asking them any questions about their inner life.  Too much power and pedestal going on to do that. Too much private obsession of our own going on to feel justified in asking.   Too many core aspects of a man’s life going unexamined and unchallenged. 


The overwhelming evidence suggests that men are like icebergs, only presenting the tip of who we really are to our social networks while the substance of our true selves remains hidden below the waterline. The growing, multi-billion dollar, and ever expanding porn universe should be our first indicator that all is not well behind the public images and behaviors of men.  For even the most religiously and spiritually motivated over 70 percent are more than sippers and dabblers of porn (Source: PK Study of men attending conferences).  Over half of 5,000 pastors surveyed had consumed pornography within the last 3 months (Source:  Pastors.com Study).  The domino effect flowing out of the unseen, unexamined, inner obsessions of men eventually and inevitably tsunami their outer lives.  The private fantasies will become public, the insides will be acted out on the outsides, and beliefs will always manifest in behaviors.  The blast zone is far reaching.  The inner obsessions and fantasies of men wind up incinerating marriages, confusing children prematurely, and contributing to overall masculine fatalism in women.  When the good guys among us are slugging it out to be mentally clean and spiritually filled get lumped in with the bad guys.

ANGER: The Cancerous Emotion For Men


My ability to become angry amazes me.

Someone or something trivial will trigger it. It’s my reaction to feeling thwarted in some way however serious or ridiculous. I trip over my wife’s heels on the way to the closet. Ugh! Somebody cuts in front of me on the freeway. Really? My schedule or plan gets interrupted or redirected. You’ve got to be kidding me. I get asked to do something I didn’t plan on Every Man Ministries, Kenny Luckdoing. What? A project takes way too long because I am not the one in charge of it. This is ridiculous. I get a “no” when I thought for sure I would get a “yes” to my request. Unbelievable. Sensations, words, and feelings seize my body in those moments. Before I even have a second to think about things, there it is. I am “hot” about someone, somebody, or something. Anger in this sense is not bad, not a sin, and is functioning the way it should. I am being alerted to an obstruction of my will. The problem is that all anger contains some level of malice. It’s this aspect of anger that can act like an aggressive cancer and spread quickly because it includes an intent to harm. All anger is harmful which is why we don’t like it when we know people are angry with us. At some level they want some kind of correction or harm to befall us. Again, the abiding and unseen presence of anger in any relationship is a cancer and once spotted has to be radiated quickly.

Pimped By Popularity, Supreme Court Acting Like Junior HIghers


“What will they think of me?”


I must have asked myself this question subconsciously a million times—in seventh grade. Heck, I even fretted over how to articulate saying “here” during roll call my first day of school at Miller Junior High. Twelve and self-conscious is expected. My daily social fears clearly indicated one thing: I wasn’t secure personally, emotionally, or morally. I had not solved the identity and acceptance issues yet. “Growing up” would mean landing on a way to be, believe, and behave that helped me land the Holy Grail of adolescence: acceptance. Kenny Luck, Every Man MinistriesThe hunt was afoot and the chase was on to avoid rejection and secure “popular.” Observe the right words. Observe the right clothes. Observe the right social connections. Observe the prevalent morality. Then fit in. Acceptance had a cost but the prize was worth the price. Innocently, I started off feeling the promise of popular but then came the pain. Pain not just for me but, by default, for those who didn’t fit into my new worldview. They got a label, were rejected, and sentenced to isolation. The broken quest for approval and popularity through the teen years put me in harms way more times than I want to remember, hurt others, and pressed me into moral choices I would rather forget. “Fitting in” and trusting youth culture to “show me the way” personally or morally should have never been a goal. I became less of a man and less mature because a life formed around pop-culture or popularity is always synonymous with a weak and destructive morality one hundred percent of the time.


The Supreme Court of the United States (SCOTUS) was officially and publicly pimped today. The pimper? Popular and energetically propagated moral





Cleavage Over Christ? The Truly Stupid Decision

Cleavage Over Christ, Every Man Ministries, Kenny LuckMark has been a Christian for three years.  His story is short and sweet.  His faith began when a co-worker invited him to a concert sponsored by his church.  The music was awesome and allowed him to relax in a church environment in a way he didn’t think was possible.  His soul was being touched and when the singer opened his mouth about Christ it was like an episode
of Lost.  A flash forward envisioned a relationship with Christ forever.  A flash backwards brought up painful and regrettable choices that could now be dealt with definitively.  A flash sideways projected a lifestyle that could be better than the one he now lived.  It all added up and he went “all in” for Jesus that night.   When I met him at a men’s conference a few years later I chalked him up as a dedicated, growing man of God.  That’s why the next chapter of the story confused me. 

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