Watch Out Ladies!

Third Wave Masculinity Is Coming and It’s Going to Rock Your World


I felt like an arsonist at a firefighters convention.


Two hundred women were seated in front of me.  I did not know any of their stories.  I did not know one of their names.  I did not have any insight into their relationships with men.  I could only assume that there was plenty of painful chapters connected to a man, some man, or multiples of men whose character or conduct has impacted them negatively.     When you are a “men’s expert” and you are talking to women knowing this makes every discussion an uphill battle from the start.  The topic?  Gender wars, the failure of “traditional” masculinity, the lies of “reactive” femininity, and the emerging “Third Wave” of men and women blazing a new trail of respect, honor, partnership, family, and impact that will be changing the world.  I am shaking inside.  Never fails.   But I know what’s coming and they don’t.


Fast forward two hours.  It’s over.   We (my audience and me) are victorious.


Kenny Luck, Every Man MinistriesI was right.  There was a lot of hurt in the room connected to broken male character and conduct beginning with myself.  I told them my story of an alcoholic father whose absence made me feel like one big accident as young boy.  I invited them into my own journey, my own broken quest for sonship, and all the unhealthy but culturally endorsed ways I was trained to “be a man,” (i.e, ways I was trained by broken male culture to separate my heart from head in order to achieve validation).  Sexual conquest, physical toughness, and net worth as the observable “end zones” of masculine glory do that to young men by the millions.  Missing models and mentors in their first community of acceptance (the family) forced us to look outside our family systems for a way to be, believe, and behave that would secure worth and belonging.    Unfortunately, the “ways” of masculinity that were culturally approved doomed us to creating a lot of suffering for the women and children who would eventually connect with us.  Self gratifiers, self servers, and self preservers make horrible husbands, dads, and partners for women of all ages.  Pretty dark and gloomy right?  What to do.  What to do. 


Reactive femininity was to be expected and welcomed.  The voice, vision, and value of women as more than pawns and trophies of the broken male vision was absolutely needed and necessary.  Dignity in and discrimination out were both solid results.  The problem with reactions to suffering and injustice is that they are never solutions.  In fact, riding a wave of both real and imagined injustices, the message to women became “be the man and be a better man than men themselves can be.”  For the 90 percent of women who will marry a man and have children with a man this message stops being helpful and starts being hurtful the second the wedding ring goes on and babies start arriving.  A cluster of younger women approached me after my presentation to tell this exact story.  Reactive femininity and the quest for independence from men ended up creating massive conflicts emotionally and relationally in the marriage and family zones of their lives.  The feminine power message of “be the man” and “be better at being a man than men” failed to help them and confusion set in while, in their hearts, they knew this was the man they loved and wanted.  Pretty dark and gloomy right?  What to do. What to do. 


Traditional masculinity is out.  Reactive femininity is out. “The Third Wave” of masculinity and femininity is here, growing, and rising above the gender war.  It’s not a reaction, it’s a solution because it is doesn’t seek to garner power and control or create distance to accomplish the important goals of life and living.  It explains things.  It is a breath of fresh air.  It eliminates competition and creates connection. It heals wounds and brings unity.  It’s a different dimension traditionalism and feminism cannot touch.  Unity and victory are coming together.


Are you ready?




Try the 30-day Free Trial and sign up for the Every Man Ministries Newsletter.

Every Man Ministries was founded by Kenny Luck, men’s pastor at Saddleback Church. Kenny created the Sleeping Giant program as a way to give men the tools and resources to make the most of their own men’s ministries and make the most of their walks with God. Watch Kenny’s teachings at

Follow Every Man Ministries now onFacebook, Twitter (@everymm,) andYouTube.

Tags: Family Leadership , Marriage , Relationships

2 Comment(s)


Could you elaborate a bit more as to what the third wave of masculinity and femininity look like so I can help encourage its coming? It is easy to see that what we have is broken, but it is hard to know what the model was supposed to look like.


Kenny I have been invited with my Wife to speak at Women conference's as well.The question that I ask the Ladies, that I have found that answers a lot of whats wrong with Marriages and Families is "What kind of relationship does or did your husband have with his Father? Responses 1) Father left when he was 3, 2)Step father was Alcoholic beat him up a lot and threw him out when he was 15. 3) Non Existent. And the terrible truth as you know goes on, Most Men even Men in the Church were never shown by example how to be a Husband and Father. Ladies your Husbands have never been Mentor or even worse Never Discipled.Read Matthew 28:18-20 It commands us to TEACH not make members and put butts in seats.Ladies ask your Husband this one question "Honey who Discipled you?Who taught you to Pray,Who taught you to read and understand Gods Word? Kenny thank you for the "Sleeping Giant" and your commitment to Building Men, transforming lives and Families.Praying for you my Friend!

Leave A Comment

Please correct the fields.

Search Blog

Stay Connected

Ignite Plans

Unlimited streaming
media anytime, anywhere
for individuals and small groups

30-Day Free Trial How to get started

Class Resources

Learn More