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May 18, 2015 | EMM Main Blog | The Bait and Switch of Hooking Up


The dark side of a touchy subject


Talk about a rough crowd.


One hundred and fifty college students on the campus of the University of Southern California have poured into a lecture hall to hear me.  To make matters worse they have no idea what’s coming.  All they know is that they have come to a “Relationships Forum” and that some older guy is going to be talking on sex, love, and dating.  What they do not know is that I am about to gently but firmly pass along what I know about a coming apocalypse of consequences related to their favorite past time – hooking up.  The forecast for tonight’s meeting is increasing clouds, a 100% chance of thundershowers, and golf-ball sized hail.  We are going to have an adult conversation about adult things because they are swimming in the deep end of very adult behaviors that have big consequences their young adult minds can’t quite comprehend yet.


This is what I know about my audience from all the research smarter people than me have been compiling on the hookup generation:


  • Just under half of the freshmen in the room already have had sexual intercourse in high school.
  • Over half of the students in front of me have had oral sex within the last 30 days.
  • Three quarters of the females have had “casual” intercourse in the last year.
  • Every third boy I see has had three or more sexual partners within the last year.
  • 75% of the girls and 55% of the guys who have had sex in high school or college privately regret it and wish they could have a “do-over”


Help young adults in your life rise above the hookup culture that condones casual sex with multiple partners. Get your FREE E-BOOK NOW.


After letting them know we were going to set a course for the stormy waters of sex, love, dating, hooking up, and what the latest research is revealing on the subject, I made an appeal of sorts to help soften the inevitable blow.  The subject of young adult sex is, literally, touchy on many levels. So my appeal went like this:


“Tonight, please remember that I am not your mom or your dad, your rabbi or your pastor.  But I am your friend.  Friends watch out for each other.  Friends advise and guide with your best interests at heart.  Friends tell you what they know – especially if it will protect you from harm.  So please repeat after me: KENNY IS MY FRIEND.” 


And with one voice they all indulged me and labeled me a “friend.”


Likewise, whether you are a young adult or a parent, a virgin or actively sexual, please remember before you read on that I am, above all, your friend.  I am a friend who has dedicated a lot of his life to researching, writing, and speaking on the topic of sex and relationships.  I am a friend who has psychologically assessed thousands of sexually broken people.  I am a friend who spends a lot of time reading articles no one cares to read about love, sex, and dating because I hate the heart ache and pain connected to the misuse and abuse of sex between men and women. So as your friend please allow me to say to you up front – your personal approach to sex and sexual activity as a young adult matters more than you could ever imagine.  


Trust me.  Stay close.  Lean in.




The sexual landscape resembles a forbidding war zone.


War zones afford little control to those caught up in them and, as time passes, they desensitize soldiers and citizens alike.  A new normal pervades and, along with it, a new mentality that breeds newer behaviors that once upon a time seemed inconceivable. 

Young adults today live in an environment where every aspect of their existence is sexualized by culture.  In the thick jungles of this sexual Vietnam, morals are overwhelmed by a trillion dollar digital marketing barrage. Like wallpaper, display screens and media everywhere normalize every type of sexual engagement but the most pornographic.  But now even those shades of black and white are turning grey with much enthusiasm. Young adults feel entitled to engage in this world of “sexcraft” but most are not ready for it on multiple levels.  Recent research and surveys among high school and college students reveal a pendulum swing of titanic proportions. 

Most young adults live daily in a culture where:




Young adults feel obligated to be with a lot of people sexually and are not having much success going against this pressure. Over 50% of all high school graduates, across multiple studies, report having had sexual intercourse. For those 16 years or younger engaging in sex, these young adults will have between 3-5 more sexual partners before the age of 20.




Feelings of obligation and peer compulsion are the worst drivers for sexual encounters. Thirty percent (30%) of these encounters for females 16 and older are NOT voluntary. For girls under the age of 15 that number increases to over forty percent (40%). To this end, it is no surprise that twenty percent (20%) of college females report being forced to have sex against their will. These sexual experiences are bad.




 The have sex and “move on” mentality has caused young adults to completely bypass the connecting process which affords others consideration.  Potential sexual partners exist to meet a need and in the process are depersonalized and discounted emotionally. Lust, not love, is the driver of the hookup mentality which engenders a condition of strong emotional detachmentBoys are using girls.  Girls are using boys. Neither sex really caring or considering what they are actually doing to each other and to their relational futures.




Casual sex in both the high school and college settings are being directly correlated to an increased presence of drugs and alcohol.  What students and young adults can’t or won’t consider sober, they will find the courage to experiment and indulge in while intoxicated. It’s also important to note that the majority of non-consensual sex and sexual violence occurs in the context of a hookup when alcohol or drugs are present.


Have sex and move on with your life right?  Didn’t mean anything right?



Ask any young adult who is sexually active the following questions:


1. Does a pat on the back communicate something to you?

2. How about when another person hugs you?

3. What about when you high five a friend?


Their responses, like yours, would be immediate and expected.  A pat on the back communicates encouragement.  A hug communicates comfort or closeness.  And a high five signals agreement. 


Then ask the same young adult:

What about sex with another person?


Uh-oh……….To continue reading the remainder of “The Bait and Switch of Hooking Up”   Get your FREE e-book now.


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Sex, Love, Date takes young adults and those who are leading them into the most sensitive and “touchy” subject of all – how guys and girls connect.

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Kenny Luck is the president and founder of Every Man Ministries. As the former men’s pastor at Saddleback Church in California and current leadership pastor at Crossline Community Church, Kenny has found the proven way to improve men’s ministries around the world. Sleeping Giant is this blueprint, and gives men the tools they need to lead and understand their own men’s ministry. Watch Kenny’s teachings at and start your men’s group today!

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